Stratify is 2 Years Old!

Brian Camposano

Just over 2 years ago I was working as an Entrepreneur in Residence at Madrona Venture Labs with Steve Singh and others exploring ways in which we could modernize the finance tech stack to support the broadened role of Finance teams as data-informed strategic partners. Our operating experience exposed us to the broad reaching benefits of strategically engaged finance teams, but lagging innovation meant much of the work conducted by this critical function remained manual and highly administrative.  Through combined interests and intentions, Stratify was born with the goal of propelling strategic finance into the modern era of Connected, Continuous, and Collaborative planning.

Since the creation of Stratify in March 2020, we have been witness to a global pandemic that has sent many businesses into a tailspin, and now an unfolding war. As the volatile economic climate persists, the one thing that remains a true north star for Stratify has been the confirmation of how important connected, continuous, and collaborative planning is for organizations of all sizes to survive and thrive. The ability to provide our customers: (i) self-service access to real-time operating and financial analytics leveraging data from connected systems, (ii) task-based workflows that enable a collaborative and coordinated planning process, and (iii) the time and mindshare to generate deeper, data-informed insights to drive value in their businesses has been incredibly rewarding. 

I would like to express my deepest gratitude to our early customers who have provided invaluable feedback to us along every step of this journey.  With your continued support and engagement, we are on our way to redefining the finance tech stack that will support the finance organization of the future.  I would also like to thank my fellow Stratifiers - I could not imagine a more talented, tireless, creative and humble group of professionals or people.  Your commitment to our customers’ success is infectious.

We are currently hard at work completing development of our Workforce Planning module. The reasons we are starting with Workforce Planning are obvious: (i) people are the lifeblood of every organization, (ii) the associated headcount expenses represent 70%+ of most companies’ operating costs, and (iii) workforce is a critical driver of many other components of a budget. More importantly, we don’t believe a solution exists on the market today that allows companies to plan their workforce holistically. Stratify’s Workforce Planning module is your system of record for headcount - bringing together your current and planned workforce data, and delivering a collaborative planning experience across finance, human resources and the business.  If you’re interested in learning more about our Workforce Planning module, please sign up for an Executive Overview by clicking here.

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