What It Means to Make FP&A the Financial Heart of Company

Brian Camposano, CEO Stratify

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I’m always searching for new ways to communicate the practical value of strategic finance to anyone who’ll listen. Recently, I read a refreshing take on FP&A’s potential that has stuck with me ever since: 

“FP&A [is] the financial heart of the company…It pumps information through arteries to the other departments; it receives information back from the departments through the veins about what’s important to them.” 

Carl Seidman, FP&A Educator 

This is a transformative approach. An FP&A team that thinks and acts as the heart of the business will be an invaluable partner.

I keep coming back to Carl’s quote, so I wanted to share why it rings true, how I’ve seen it in action, and why it’s a necessary mindset shift you need to adopt.

Why I Can’t Stop Thinking About It…

The analogy just works. Like a body, a business is a system made up of units with cross-dependencies. Your budget – and really everything you do as a finance team – must consider the interdependencies that exist between different business units.

FP&A has the potential to connect insight to action in every area of the business. But I have seen plenty of organizations where finance is sidelined – bogged down with time-consuming manual processes - and business units are left siloed off without vital connections. The heart-pumping flow of information is not happening, Finance is left out of the conversation when big decisions are made, and business growth is stunted as a result. 

“The Way the World Should Work” 

At Stratify, we talk a lot about “the way the world should work” as a driving motivation. We want to see a world where FP&A is the heart of the business, facilitating the bi-directional flow of financial and operational insights in real-time. 

The analogy of the heart captures this vision where Finance excels in strategic partnership and supports other business leaders with real-time access to relevant data they need to make decisions and grow the business effectively. 

When you’re acting as the heart of the business, your FP&A team can unlock this potential. You can be the vital organ that supports the entire system to function optimally by informing and equipping other stakeholders. 

How to Be the Heart 

Over time, I’ve discovered that operational engagement is often the missing link on an FP&A team’s journey to executing strategic finance. Business units often don’t know in detail how their individual plans sync and affect each other. But FP&A has the ability to optimize financial outcomes for the business by helping to optimize operational performance across the organization. 

Want to strengthen your finance-operations connection? 

  • Integrate your ERP, HRIS and CRM data into an FP&A tool to analyze it along consistent dimensions. Connecting these systems gives you the immediate benefit of real-time access to data, and big time savings when you no longer need to hunt down those numbers.

    This will require data harmonization. For example, the GL may call a department “DevOps” while HR is using the term “Development Operations.” An FP&A tool will help you map the data across systems so dimensions are always consistent.

    Seeing the big picture gives you a better understanding of operating trends and revenue drivers for your organization.  
  • Identify key business triggers. Ask yourself: What levers can be pulled to adjust our plan and bring a better outcome? What’s working? What’s not? 

    For example, why are we missing our Sales targets?  Are our new sales reps not ramping up as quickly as we had planned?  Are fully ramped reps not attaining quota at the rate we planned?  Are we selling at higher discounts than we planned?

    With real-time data, your operational analysis and advice will support the business to pivot quickly and address things that aren’t going well – or double down on things that are.
  • Unlock insights and ‘pump information’ strategically. You can receive information (financial and operational) from different departments, and then send out information (financial and operational) to where it’s needed for better decision-making--often right from within your FP&A tool.

    You’re able to join together the data that is typically siloed within different systems, analyze it, and offer strategic advice that will be critical to multiple teams.

You Need This Mindset Shift 

I believe that the best financial plans are informed by business partners themselves. That’s why you need to invite other stakeholders into the real-time process. This philosophy underpins the Stratify platform, which is designed to provide an intuitive and secure way for all stakeholders to contribute and see the plan through strategic finance glasses. 

It’s not enough for just Finance to think strategically. You have to equip others in the business to think that way too. With direct access to relevant data (plus your big-picture perspective and analysis), other business units will start to think, “I should start planning for X or Y scenarios now.” Or, “how can I ensure that we have just enough capacity to support the number of customers that the sales team plans to sell to?” 

A key differentiator of strategic finance is the ability to predict downstream outcomes and the possible cross-departmental impacts of big decisions. As businesses grow more complex and hungry for valuable, data-driven insights, an integrated approach to strategic finance and operational engagement is the surest way forward. Adopt this mindset, and you’ll become the driving heartbeat of success.

Last Updated:
April 12, 2024

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